Due to the COVID-19 emergency, The Empower by GoDaddy program will move forward as a webinar.
Empower by GoDaddy also aims to:
• Provide robust skills-building experiences from business planning to engage the expertise, compassion and energy of Go Daddy's employees to help entrepreneurs leverage the power of the internet to strengthen their online presence
• Foster meaningful relationships among entrepreneurs to provide support, advice and networks
• Empower a universe of entrepreneurs to share and learn from one another every step of their journey
• Rally behind entrepreneurs as they strive to pursue their passion and support their families
Marketing 101 - Identifying and understanding your customer
This session will dig into the importance of choosing the right domain name and defining your brand
to help customers find your business and understand what you do and how you can help the customer.
The first step in identifying and understanding your customer is to solidify your business name
based on the needs of the customer and the local community.
Participant skill set takeaway: Have a solid understanding of the customer segment they are
targeting and why narrowing down your customer segment is crucial.
Digital Identity and Content Creation
Digital Identity and content creation workshop will introduce participants to the importance of
digital identity. The workshop will help participants in crafting their website messaging and how
the messaging will help customers understand what they do· and will help customers find their
Participant skill set takeaway: Understand the importance of short but concise language and how to
build a user-friendly and effective website.
Building a Website
The building a website workshop will focus on the importance of having a website with most of the
time spent with participants in creating a website
Participant skill set takeaway: Be able to build and manage their own GoCentral website
In-kind Products Overview
Product Bundle 1 (Non-ecommerce businesses): One domain name; one shared hosting account; search
engine optimization; email marketing; and one Office 365 email account All products have a two-year
Product Bundle 2 (Ecommerce businesses): One domain name; one ecommerce hosting account, which
includes search engine optimization and email marketing; and one Office 365 account All products
have a two-year term.